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Antioxidant Drinks Verses Apple


So called antioxidant drinks are all over the marketplace. And up to now Goji juice sellers have not made antioxidants a primary focus of their marketing efforts. They always maintained that it was the 4 unique polysaccharides that were largely responsible for Goji juice's benefits.

Now that focus is about to change as more and more consumers become aware of how many none refrigerated fruit juices are flash sterilized before bottling. That the juices are heated to between 260F and 286F degrees then cooled 40F in just 11 seconds killing all bacteria, pathogens, and live enzymes in the juice.

In the past according to the largest producer of Goji juice, this heat destroys the ploysaccharides along with many other nutrients . They said theirs was cold blended. We now know is a word they invented for flash sterilized and as a result they may have to admit to having very little polysaccharides in their product. See article Company Fails to Show Proof of Goji Juice Polysaccharides

Fresh pressed or Flash Sterilized

Now there's a new study out about the antioxidant effects of Goji juice conducted by the same company in China. When I first heard this, I thought China? Why there? Then it dawned on me. They can use fresh juice there. They juice it there.

There is no question about the antioxidant power of Goji berries. Some studies have even suggested it maybe the highest of all foods found so far. This cannot be said for the juice. In fact www.choice.com from Australia tested four different goji juice brands and compared the total antioxidant capacity (TAC) to that of a Red Delicious apple which had a TAC of 5900 here's what they discovered in these so called antioxidant drinks.

Brands tested:

Absolute Red NingXia Wolfberry Purée (100% puréed goji berries).TAC: 2025 per 25 mL — 34% of the TAC of a Red Delicious apple

Himalayan Goji Juice from FreeLife (90% goji juice from concentrate).TAC: 570 per 30 mL — 10% of the TAC of a Red Delicious apple

Medicines From Nature Goji Juice (90% goji juice from concentrate).TAC: 690 per 30 mL — 12% of the TAC of a Red Delicious apple

Tree of Health Goji Juice Blend (90% goji juice from concentrate).TAC: 1440 per 30 mL — 24% of the TAC of a Red Delicious apple

Costs of Apples to Goji Juice

Interesting to note the largest producer of Goji juice had the lowest TAC. To be fair 30ml is about 1oz and the recommended dose is 4ozs a day. So that would be:

Daily TAC: 2280 per 120ml - 39% of a Red Delicious apple

Cost of 120ml of Goji juice is roughly $4.50. If we wanted to drink enough Goji juice per day to equal one Red Delicious apple then you would need to drink 310ml or $11.64 worth of Goji juice. I just bought some Red Delicious apples. Cost, 80 cents each.

For More about antioxidant drinks please click here

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